ROTH Capital Partners Acts as Sole Book-Running Manager
for The Lovesac Company (Nasdaq:LOVE)
in its $64.4 Million IPO


For more information please contact:

Investment Banking
Byron Roth
Chairman & CEO
(949) 720-5721

Paul Zaffaroni
Managing Director
Co-Head of Consumer
Investment Banking
(949) 720-7174

Jonathan Alyn
(949) 720-7156

Equity Capital Markets
Aaron Gurewitz
Head of Equity
Capital Markets
(949) 720-5703
Nazan Akdeniz
Senior Vice President
(949) 720-5740
Lou Ellis
Senior Vice President
(949) 720-5739

Transaction Information
The Lovesac Company, a portfolio company of Mistral Equity Partners and Satori Capital, has closed its initial public offering of 4,025,000 shares of its common stock, which includes the sale of an additional 525,000 shares of common stock pursuant to the full exercise of the over-allotment option granted to the underwriters and an increase from the 3,000,000 shares stated in the initial preliminary prospectus. The shares were sold at the public offering price of $16.00 per share, above the price range of $13.00 to $15.00, resulting in gross proceeds of $64.4 Million. The Lovesac Company shares began trading on the Nasdaq Global Market on June 27, 2018 under the ticker symbol “LOVE”.

ROTH Capital Partners acted as sole book-running manager for the offering.

About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company is a direct-to-consumer specialty furniture brand with 68 retail showrooms supporting its ecommerce delivery model. Lovesac’s name comes from its original Durafoam filled beanbags called Sacs. The company derives a majority of its current sales from its proprietary platform called Sactionals, a washable, changeable, reconfigurable, and FedEx-shippable solution for large upholstered seating. Founder and CEO, Shawn Nelson’s, “Designed for Life” philosophy emphasizes sustainable products that are built to last a lifetime and designed to evolve with the customer’s needs, providing long-term utility and ultimately reducing the amount of furniture discarded into landfills. For more information, please visit
(Source: Company Press Release | 6/27/18)

About Mistral Equity Partners
Mistral Equity Partners is a New York City-based private equity firm that specializes in the consumer and media sectors and is especially attracted to businesses that are supported by strong demographic trends and fundamental changes in consumer preferences. Mistral invests primarily in North American companies with enterprise values between $100 million and $300 million. For more information, please visit
(Source: Company Website | 6/27/18)

About Satori Capital
Satori Capital is a Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism. Satori’s private equity business partners with leadership teams of companies with $5 million to $25 million of EBITDA that operate with a long-term perspective, commit to their mission or purpose, and create value for all stakeholders. For more information, please visit
(Source: Company Website | 6/27/18)

About ROTH Capital Partners
ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, ROTH is privately-held and employee owned, and maintains offices throughout the U.S. For more information on ROTH, please visit

Date of Announcement: 7/9/18

The material, information and  facts discussed in this announcement other than the information regarding ROTH Capital Partners, LLC ("ROTH") and its affiliates, are from sources believed to be reliable, but are in no way guaranteed to be complete or accurate. This announcement should not be used as a complete analysis of any companies, securities or topics discussed herein. Additional information is available upon request. This is not, however, an offer or solicitation of the securities discussed. Any opinions or estimates in this announcement are subject to change without notice. An investment in any security based on this announcement may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Additionally, such investments may involve a high degree of risk and may not be suitable for all investors. No part of this announcement may be reproduced in any form without the express written permission of ROTH. Copyright 2018.