Press Release Source: ROTH Capital Partners
ROTH Capital Partners Releases its 2017-2018 Millennial Survey
Sixth annual proprietary survey examines current trends and
NEWPORT BEACH, Calif., November 6, 2017 --- ROTH Capital Partners ("ROTH"), a full service investment bank focused on advising and financing growth companies, is pleased to announce the release of its 2017-2018 Millennial Survey, its sixth annual proprietary survey examining current trends and spending patterns across six consumer categories including infant and juvenile products; dining and restaurants; fitness and wellness; food, beverage and grocery; fashion, personal care and décor; and pet products and services. The survey, conducted in partnership with Research Now, features 175 questions and was completed by 1,007 Millennial-aged women and men.
Key findings from the ROTH Millennial Survey include:
"Millennials view the world differently and are spending more than other generations. The most promising consumer brands understand these differences and have attracted significant capital from institutional investors," said Paul Zaffaroni, Managing Director of Consumer Investment Banking at ROTH.
"Millennials seek out experiences and prefer brands that speak to them, versus products that retailers choose to offer them,” said David M. King, CFA, Managing Director, Senior Research Analyst at ROTH. "Winning brands are those that forge authentic connections, market experientially, and exploit the new path to purchase through social media and evolving e-distribution models."
"Millennials are shaping our current environment and setting the stage for the subsequent generation. Understanding underlying Millennial thought processes and trends is vital to consistent investment returns in today’s marketplace" said David B. Bain, Managing Director, Senior Research Analyst at ROTH.
For access to the ROTH Millennial Survey, please contact your ROTH Representative at (800) 678-9147.
ROTH Consumer Investment Banking:
Gerald Mars, Managing Director, 949-720-7196
Jacob Frank, Director, 949-720-7135
Jonathan Alyn, Director, 949-720-7156
Kevin Phan, Associate, 949-720-7101
ROTH Consumer Equity Research:
David B. Bain, Managing Director, Senior Research Analyst,
About ROTH Capital Partners, LLC: